There are many factors that make the SOHO market one of the fastest growing markets. With the increased availability and lower costs of technology, it is now easier to start SOHO businesses with limited investments required. The lagging economy also plays a role in this rising market. Economic research, conducted by bizSmart indicates that during slower periods in the economy, the number of SOHOs rises faster than any other segment market. Consequently making the SOHO market one of the most desired audiences.

The Small Office/Home Office Business Mailing List from BRAD - SOHO offers you premier access to professionals who are motivated, innovative and ambitious entrepreneurs. They are looking for ways to increase profits in their small office/home office. They are the go-getters with purchasing decision power to buy your product or service.

Select your next customers by...multi-buyers...job function...industry...number of employees...sales volume...products purchased...phone...geography and more. Maximize response by precisely targeting those decision-makers most likely to buy your product or service.

A database is only as good as the sources from which its names were derived. BRAD (Business Response Alliance Database) is comprised of unduplicated BPA/ABC audited subscribers, seminar attendees, catalog buyers, association members and book buyers from a host of prestigious companies.

The Small Office/Home Office Business Mailing List from BRAD is perfect for promoting all types of products

and services including credit cards, multi-media products, travel, educational books, insurance, computer software, organization products, Internet providers, premiums, conferences, workshops, cellular, and much more.